New operator of local Planet Fitness gyms adding two more locations – RichmondBizSense

September 30, 2022 2
A rendering of the interior of Planet Fitness’s upcoming location at 7297 Battle Hill Drive in Mechanicsville. (Image courtesy of Grand Fitness Partners)
A new Planet Fitness operator is expanding its orbit with new gyms in Mechanicsville and Bon Air after it bought its way into the Virginia market less than a year ago.
Grand Fitness Partners, a Planet Fitness franchisee with locations in five states, expects the Mechanicsville gym at 7297 Battle Hill Drive and the Bon Air gym in Stony Point Village Shopping Center to both open in late December.
The Mechanicsville gym will occupy a 30,000-square-foot space formerly occupied by Best Buy, which closed there in 2021.
The Bon Air gym will be in a 17,500-square-foot space at 3001 Stony Point Road in a leftover portion of the former Martin’s store next to Trader Joe’s.
Planet Fitness plans to open a new gym in what was formerly a Best Buy. (BizSense file photo)
Both gyms will feature cardio and strength equipment, rowing machines, locker rooms with showers and tanning booths, among other equipment.
Nicki Jassy and Jim Ashby of Thalhimer represented Grand Fitness in the Mechanicsville lease. Jassy again handled the lease on behalf of Grand Fitness at Stony Point Village Shopping Center, where Ashby represented the landlord.
Grand Fitness is still on the hunt for more expansion opportunities locally, company spokeswoman DonnaMarie Hendriksen said in an email Thursday.
“We believe that Richmond is indeed a market with more growth potential, and we will continue to consider sites in areas of opportunity. We expect to add additional clubs in 2023,” she said.
Planet Fitness has signed a lease on a portion of the former Martin’s grocery store at Stony Point Village. (Jack Jacobs photo)
Grand Fitness currently operates the region’s other Planet Fitness locations at 4951 Nine Mile Road, 9703 W. Broad St., and 11001 Hull Street Road as well as a Colonial Heights outpost at 230 Southpark Circle.
Grand Fitness bought those locations as part of the acquisition of Asbell Group’s 13-location Virginia portfolio in a deal that closed in December 2021, Hendriksen said. The deal marked Grand Fitness’s first foray into Virginia. Terms weren’t disclosed.
The company, which was founded in 2010, currently operates 59 locations in Virginia, Florida, California, New Jersey and Pennsylvania. Grand Fitness has corporate offices in Virginia, New Jersey and Florida.
Grand Fitness was formerly known as PF Atlantic Holdings. It was rebranded as part of a majority investment by private equity group HGGC announced in November 2021.
In other gym news, Tequila & Deadlifts has expanded its offerings in the Fan. City Councilman Andreas Addison has opened a gym in Scott’s Addition.

Jack joined BizSense in 2020, covering startups, retail, healthcare, public companies and nonprofits. He previously reported for the Virginia Gazette and Tidewater Review. He is a graduate of Christopher Newport University. Reach him at [email protected] or 804-554-6545.
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The Bon Air location at Stony Point is really a replacement/relocation for the closed location that was located at the Robious Hall Shopping Center on the other side of Bon Air for years.
When is the Mechanicsville location scheduled to open? Thanks.
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