In 2019, GQ suggested the gym-coworking hybrid as a gig economy trend.
Now, in a work-from-anywhere era with a rising interest in wellness, the growing market has even broader appeal.
We recently spent a day…
… at Heimat, a posh members-only club in Los Angeles. It’s the first of its kind from Berlin-based RSG Group, which acquired Gold’s Gym for $100m in 2020.
For $350/mo., members get:
Who’s it for?
The remote worker who prefers working and working out outside the home, and who likes the social aspects of a club.
Meanwhile, Life Time, Inc. operates several coworking spaces where membership starts at ~$400/mo. and includes access to its 150+ gyms across North America. Its revenue increased 42.7% in Q2, attributed in part to another trend — pickleball.
And both Heimat and Life Time…
… are a steal compared to some other newcomers.
For something completely different: The Green Microgym in Portland, Oregon, is powered by its members via cardio machines that generate electricity.
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